Lionel Messi and LeBron James, two of Beats’ most well-known ambassadors, will be the main attractions during the “Listen to Your Heart” campaign premiere.

Messi and James both appear in a promotional film for the new Powerbeats Pro2 series, which aims to emphasize the “powerful connection between passion, performance, and heart.”

Since the Powerbeats line’s debut, I’ve been a big fan, and it’s amazing to watch it develop into the new Powerbeats Pro 2, James remarked.

“These earphones elevate an already iconic product to a new level, and music has always been a major motivator in my training.”

In September 2024, MLB sensation Shohei Ohtani joined Messi and James as the newest athlete to work as an ambassador for Beats.

With an emphasis on the heart, which represents tenacity and conquering obstacles, Beats’ latest ad, which debuted today, aims to tell the tale of how these three sportsmen pursue excellence while drawing inspiration from their favorite music.

“Our shared desire to perform at the highest level unites us, despite the fact that we come from different sports,” Messi added.

“We’ve all used that inner drive to fuel our journeys and push ourselves throughout our careers, and this campaign reflects how true power comes from the heart.”

Before being acquired by Apple in 2014 for $3 billion, Beats by Dre was a major component of the company’s marketing strategy and had become synonymous with sports.

James and the other members of the Olympic basketball team donned Beats merchandise before and after games during the 2008 and 2012 Summer Olympics. Its worldwide brand awareness was greatly increased when other elite American athletes, including as Serena Williams and Tom Brady, started donning them as well.

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The Powerbeats Pro 2, Beats’ most recent product, appears to be even more tailored for athletes. With its heart rate tracking feature, the new earbud may be used with a variety of lifestyle and wellness apps, including Peloton, Nike Run Club, Runna, and others.”Being a part of this campaign with LeBron James and Lionel Messi is really special,” Ohtani said in one of his first Beats advertising efforts. Whether you’re an athlete competing on the largest stage or just starting out, it’s crucial to tap into your heart, and I’m thrilled to work with Beats to help spread that message.