Ronaldo and Messi have huge influence off the pitch.

With a total of 13 Ballon d’Or awards in their careers, Ronaldo and Messi have been the top names in world football for over a decade. The reputation, influence and appeal of this duo are undeniable. Many brands have to spend a lot of money to receive the nod of cooperation from the two world football superstars.

The cost of inviting Ronaldo is expensive.

Playing for Al Nassr, Ronaldo earns more than $4 million a week, a staggering figure for a soccer player. His annual income of more than $250 million (including advertising revenue) makes CR7 the highest-paid athlete in the world.

Harry Hugo, head of communications for the Sportlobster app, revealed that he had to pay more than $320,000 for 35-40 posts from CR7 on his personal page. This was just one of the first deals with the Portuguese superstar.

Hugo said each of Ronaldo’s posts can generate thousands of downloads for the app. Currently, Ronaldo’s price for a single television appearance, magazine publication or advertisement post is an average of $1.3 million .

On Instagram alone, Ronaldo has more than 650 million followers. In 2023, social media experts estimate that CR7 could pocket $2.4 million for each promotional post.

A passage in the book “Football Leaks” by journalists Rafael Buschmann and Michael Wulzinger shows that Ronaldo once charged more than $1 million for a four-and-a-half-hour event with a telecommunications company in Saudi Arabia.

Ronaldo’s professionalism and perseverance attract many brands. Photo: Reuters.

Messi also makes a lot of money from advertising

Meanwhile, Messi’s income is not inferior to Ronaldo’s. Currently, he plays for Inter Miami in the MLS with a base salary of 12 million USD /year, along with a total income of 20.4 million USD from sponsorship and advertising contracts.

If you want to invite Messi to an event or a performance, the organizers will need to prepare between $150,000 and $200,000 . According to Seattle Talent Buying , this price can vary depending on the security and catering requirements at the event.

Messi and Ronaldo appeared in a Louis Vuitton advertising campaign in 2023. The photo of the two playing chess quickly went viral on social media and received a huge amount of interaction.

Several sources close to the matter said that Louis Vuitton paid Messi and Ronaldo between $1.7 million and $2 million each to appear in the photo. In reality, the two did not actually play chess together, but were a product of a collage.

Messi and Ronaldo rarely appeared together in an advertising campaign.

Messi also received a generous offer from Saudi Arabia to promote tourism in the country. Before leaving PSG, M10 attracted attention when he did not attend his team’s match but flew to Saudi Arabia to take a photo of himself sitting and watching the Red Sea. That photo was shared on M10’s Instagram page, helping him pocket 2 million USD .

In addition, “El Pulga” will receive 2 million USD per year just to travel to Saudi Arabia. All expenses will be covered by Saudi Arabia. In total, Messi can receive nearly 25 million USD within 3 years for the tourism promotion campaign in the West Asian country.

It can be seen that Ronaldo and Messi both know how to take advantage of their appeal to create huge revenue streams, allowing them to have a financially comfortable life after retirement.